Where the ball hits the face of the club has a significant impact on the outcome of the shot. Most golfers try to hit the ball in the center of the club face, which is good, but on modern day drivers that is really not the true sweet spot. On almost every driver, the sweet spot that creates the highest ball speed is slightly towards the toe and slightly up from the center of the face.
If you miss your shots high on the face, the ball will launch higher, spin less, and you will lose ball speed. If it is not too high on the face, you may actually increase carry distance. If you hit too low on the face, you will create a lower launch angle, increase spin, but ball speed will increase. Learn what you club face bias is. For most golfers, hitting slightly high on the clubface of a driver is preferred over hitting low. This is because most golfers have a negative attack angle with their drivers which means they are taking loft off the club which increases spin and causes them to lose distance.
The impact location per shot and heat map per session in the image above is from a single shot and single session analysis in our Lab. Showing you, the golfer where you are actually making contact.